Maruti Suzuki’s little Alto has managed a Herculean feat. It has become the world’s No.1 selling car in the calendar year 2010 by defeating strong opponents such as the VW Gol and Golf in Germnay and the Fiat Uno in Brazil. During calendar year 2010, Alto sold 3,00, 956 units. Whereas VWGol sold 2,93,738 units and Gold sold only 2,51,078 units. This is the first time when any Indian car model has outsold global best sellers.
Alto, which was launched in September 2000, has been a big success story from day one. It has sold cumulative 16.68 lakh units till now. Since financial year 2005-06, Alto has been the Number One selling car model in India.
Alto crossed its first 1 million sales mark in just eight years, November 2008, making it the fastest 1 million units selling car of India. “Today, Alto along with another sibling called Alto K10 launched in August 2010 sells average 32,000 units a month. In March this year, it sold over 38,000 units. During just concluded fiscal 2010-11, Alto alone has sold around 3.47 units. This is over 1/4th of Maruti Suzuki’s total sales of 12.71 lakh units from all models during the fiscal. It also reflects a growth of 47 per cent in Alto’s sales compared to 2.35 lakh units sold during fiscal 2009-10” informs Shashank Srivastava, Chief General Manager (Marketing), Maruti Suzuki India Limited.
Some other records of Alto in India:
- First car to cross the 5 lakh domestic sales figure (in 6 years)
- The achievement of the next 5 lakh unit sales – in 2 years and 2 months
- Crossed the 1 miilion production mark in Feb 2008.
- First car brand to cross the 2 lakh sales figure (domestic sales) in a single financial year – achievement twice in FY 2006-07 & FY 2007-08
- India’s largest selling car (domestic since FY 2005 -06)
- Fastest to sell 1 lakh cars – in 150 dys