Mahindra launches Genio DC, a double cabin version of its pick-up

Mahindra & Mahindra Ltd have launched the Genio DC, a double cabin version of the Genio pick up. The Genio DC is targeted at those who require a vehicle which could deliver both cargo movement and luxurious cabin comforts for self travel. The company has priced the new vehicle at Rs. 5.46 lakh (ex-showroom Karnataka, BS3) for the base version and Rs.5.95 lakh for the high end version

Genio DC is the fourth product to roll out of Mahindra’s Chakan plant. The Genio DC powered by an mDI CRDe 4 Cylinder engine with 75 HP power and 220 Nm torque. Features include adjustable power steering, 2 din Music System and Power Windows. The vehicle comes with ELR seat belts for the safety of driver & passengers. There is also a vehicle immobiliser which ensures that the car cannot be started without the original key. In addition, the Genio DC has a door open warning lamp, child lock and high mounting stop lamp. The vehicle also features radial tubeless tyres.

The Genio / DC duo looks quite nice for a commercial vehicle, and stands apart from the Spartan and bare basic pick-ups in the segment. The interiors of the dual cabin pick up can accommodate five, albeit with slightly cramped leg space for the back benchers. The front end features bucket seats with head rests.

Genio DC VX offers several utility features enabling people to work on their business needs on the move. It comes with an integrated floor console which has a mobile changing point, bottle holder, cup holder and a coin holder among other features. The stylish door trim gives a feeling of a high end MPV or SUV with a designated place for magazines and a cold drink. There are scuff plates provided at the floor edge to give a neat look to the vehicle. Power windows, central locking, key less entry, ‘follow me home light’ instrument cluster with RPM meter are some of the other features. The Genio DC also has the shortest turning radius among pickups of 6.15 meters.

Speaking at the launch, Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Division, Mahindra & Mahindra Ltd., said, “Packed with several utility, technology and comfort features, the Genio DC creates a new benchmark. Going forward we shall continue to raise the bar in the industry with our superior product offerings.”