Ford India have introduced a special edition of its Endeavour SUV. The limited edition variant, namely Hurricane 4×4 is priced at Rs. 20,13,244 (Ex-showroom Delhi). The vehicle comes fitted with a new bull bar ahead of the front bumper. Ford is calling the new addition ‘the new muscular Front Nudge bar’. Other features on the special edition include a specially designed chrome exhaust, Hurricane body decals and 5th- door convex mirror. On the inside, the Ford Endeavour 4×4 Hurricane Limited Edition will feature a touch screen based entertainment system with a built-in DVD player which supports all popular file formats and a rear camera. This unit also has a USB Input and Aux-in port that allows the users to connect popular MP3 players, such as the Apple iPod, with the audio system.
This particular variant of the Endeavour is powered by a 3.0-liter Duratorq TDCi common-rail powertrain with 156PS of power and 380 Nm of torque at 2500 rpm.
The launch of the 4×4 Hurricane Limited Edition will be accompanied by a 360-degree marketing campaign. The marketing activities will be a combination of traditional print media as well as the nontraditional digital media. It will also be backed up with events and promotional materials like danglers, fliers and standees at all Ford dealerships.
“The introduction of the Endeavour 4×4 Hurricane Limited Edition offers value for money coupled with distinct class and safety features for our customers during this festive season. This special variant offers aggressiveness, adventure and agility with features that improves safety, adds style and class’’, said Michael Boneham, president and managing director of Ford India said.”
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