Ford’s Dicsover Smart drive is a unique initiative by Ford which gives young couples a chance to travel across India in a Ford Figo in an all-expenses paid trip. The first edition of the Discover Smart Drive was a great success for Ford. The couples chosen for the Discovered Smart Drive last year covered 2500 kms in 25 days across. These four couples selected from a contest calling for entries online drove the “Discover Smart” themed Figo across India. Enroute, the couples shared their experiences through Figo drive website, communities across Facebook, Orkut, Twitter and Driving Ford blog Now the American carmaker is introducing the second edition of the pan India drive. Last year Ford invited couples to drive the Ford Figo around the country and this time it is going be interesting and enthusiastic duo of friends, couples or siblings.
4 teams will be selected from the shortlisted candidates and will be a given an opportunity to explore India in 4 different routes. One selected team from each region (north/south/east/west) will represent and explore the region while performing tasks in search of clues to solve a puzzle. The route of the Discover Smart Drive Season 2 will be specially designed across every region to explore key cities before reaching the final destination. The winning team will be decided on the basis of Top score acquired through the team’s performance on various tasks and maximum social media followership in minimum time possible. Ford India will sponsor the winning team along with their favorite fan to an all paid trip to explore Nepal and the majestic Himalayas.
Online contest for participating is open on www.drivingford.in/discover-smart-drive-season-2/#. To participate the contestants will have to send us a video along with their friend or co-driver introducing themselves, telling us what they are passionate about and why they should be a part of the Discover Smart Drive, Season 2. The videos can be shot on handycam, mobile phones or webcam. Last date for entries will be 24th October 2011 and the winners will be announced on 27th October 2011.
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