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Toyota Racing Development (TRD) president, Masanobu Kawase, said that German.
rival Volkswagen's presence in Indian motorsports was not the contributing factor to Toyota's involvement. “We want as many people as possible to enjoy motor racing," said Kawase speaking to HT. “It is what we call participatory motorsports where the customers themselves participate."
Kawase clarified that the series would not be open to everyone who managed to get their hands on an Etios saloon or an Etios Liva hatchback. A field of 25 drivers would be selected via a selection process that starts with the filling of an online form that will be available from January 15 to February 15.
The age range of the drivers selected would be between 15-24 and they would be required to hold a valid racing licence from the Federation of Motor Sports Clubs of India (FMSCI). The applicants would then be required to attend motorsports training camps in March and June before 100 short-listed drivers are evaluated.
For Sandeep Singh, the deputy managing director of Toyota Kirloskar, the company is foreseen to sell 73, 000 cars in India by the end of this year. With the Kirloskar group of India, the Toyota Motors were able to penetrate the market through a joint venture.
Because of the introduction of the hatcback Toyota Etios Liva, the Japanese car maker is going to enter the small car segment of Indian automarket which is already in the euphoria of different cars from the different companies in this segment.
Because there is so much growth in the domestic car market, different auto companies in the world have thought of investing in the Indian auto segment. The biggest slice of the pie is because of the small car segment of the Indian auto market is loaded with various hatchback models although it is still being explored by the car manufacturers.
The sedan version of the Toyota Etios which was launched recently has five variants available in the market with a price tag of Rs 4,96,000 to Rs 6,86,500 in New Delhi.
Because of the launch of the new cars by the Japanese auto maker entered the competitive passenger car market of India. And because of the price at which it comes has already created a huge wave of the auto segment. The car is going head to head in competition with Maruti Swift Dzire and Tata Manza.
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