SUV Owners! Drive the ultimate luxury SUV! Maserati Kubang

Maserati has launched a new Sports Luxury SUV "Kubang". Maserati in their launch claim that most SUV's available today in the market do not satisfy the end consumer with luxury and the SUV feel together. Maserati has tried to plug this gap and in comes the new Kubang.

If you are a hardcore SUV enthusiast, you will for sure know what it means to be a sports luxury SUV. The luxury segment is currently dominated by the Porsche's, BMW's, Merc's and so on. But how will Maserati fair in this segment against the Porsche Cayenne with its wide array of models which include a Hybrid, Sport and a Turbo model is yet to be seen, especially the Cayenne initially had a very bumpy ride as auto enthusiasts criticised Porsche for foraying into this space rather than the areas in which they are strong and very well established.

I am quite not sure why Maserati would want to enter this segment, but sure this news brings joy to the SUV community thats craving for more luxury models. Rather than being a full off roader such as the Land cruiser, Land Rover and so on, Kubang will probably be bought by the affordable Businessmen and women who spend most of their time on roads rather than offroads.

Image courtesy: Maserati