Towards the last few days of September, Honda Siel launched its much awaited hatchback and the state of Gujarat alone has seen 500 bookings so far. Honda is hoping 15% of its national sales to come from Brio’s sales in this state. The fact that the Japanese giant has already received nation wide bookings of 5000 cars without even making test drive vehicles available sure hints that this has been a very potent launch, probably one of the most potent of this year.
The latest hatchback from Honda is the most inexpensive car in the country to wear the Honda badge and will compete with Hyundai i10, Suzuki Ritz and the likes. The car is 3610 mm long, 1680 mm wide and 1500 mm tall with 2345 mm of wheelbase and comes with a 1.2 Litre 4 cylinder engine that sports the famous iVTEC tech from Honda and belts out 88 Power Strokes at 6000 RPM and maximum torque of 119 Nm at 4600 RPM apart from an expected overall fuel efficiency to be between 17 to 19 kmpl.
Jnaneswar Sen, Senior Vice President, marketing and sales, Honda Siel Cars India (HSCI) said, “We have launched the Brio at a competitive price due to our concerted efforts to control costs, maximize production efficiency and minimize impact of currency fluctuations. We have achieved this through pure localisation of critical components, using local suppliers, local materials and dies, by localised drawings and our Indian associates.”
Without going into the details, it can be said that with Brio, Honda is well set to take the small car market by storm and going by the good response towards its new car, we can dare say that it won’t be any surprise if the car ends up becoming the segment leader. Thanks to the high initial pricing of the Jazz, Honda seems to have learnt its lessons the hard way and the pricing of Brio sure hints at it.