Czech automaker Skoda has launched a new direction for its brand at this year's Geneva Motor Show.
The Volkwagen-owned company says that it is gearing up to intensify its activity in Europe, China, India and Russia and is reportedly planning a new product offensive which will see new vehicles released every six months on average from next year.
The brand revamp was showcased at Geneva by the VisionD concept, a midsize vehicle aimed at the market-leading Ford Mondeo which Skoda says singles out some of the company's characteristic design elements.
Although further details were somewhat sketchy, this apparently means "above average" interior space and an integrated tailgate for the rear of the concept, which features a long wheelbase which builds on previous models such as the Octavia.
By unveiling a design concept called “VisionD“, Škoda is offering a glimpse into the future. The economic goals set by the carmaker require a new focus drawing on the inspiration of a tradition stretching back for more than 110 years. The use of modern stylistic elements and the latest technology is a logical step. The design concept fleshes out the contours of the growth strategy with clearly defined features, maximum care and attention to detail.
“VisionD“ singles out characteristic design elements of the Škoda brand and guides them towards the future. The long wheelbase and short overhangs are a prerequisite for successful automotive architecture as they both allow for above-average interior space and, coupled with the dynamic roof line, lend the car a high degree of visual majesty.The fluent integration of the tailgate underscores the entire car’s sophisticated practicality. The high everyday utility value and distinctive interior modular design are traditional brand values which are freshly interpreted in a more modern form here. The radiator grille with its unobtrusively shiny finish symbolizes the brand’s aesthetic blueprint, its fine slats resembling taut harp strings. source:http://www.zulva.com